We started sage baby because we wanted to make it easier for mothers, like ourselves, to learn about healthier products for their babies and young children.  sage baby has been selling their healthy products to NYC mothers since 2005 through a series of trunk shows.  Given the success of these trunk shows and the growing number of repeat customers, sage baby launched its web site in March 2006.  

While many of our peers diligently serve organic milk and food to their children so that they are not exposed to numerous toxins and chemicals, they then turn around and unknowingly expose their children regularly to a variety of other toxic chemicals in their households.  They slather their newborns with lotions full of preservatives (remember that the skin is the body's largest organ); they buy toys made of harmful finishes that their babies bite incessantly; they clean their rooms with cleaners that are very toxic; and decorate their bay's room with new rugs, furniture and paint that are off-gassing (the EPA has stated its concerns that indoor air is, on average, 5 times more polluted than outdoor air).  We have searched the world to identify the very finest and stylish-- organic and non-toxic products.  sage baby offers organic cotton clothing, bedding and towels; organic skincare; non-toxic toys; non-toxic cleaning products and air purifiers.  Our web site also presents useful information as to why parents should select these healthier alternatives to the usual suspects!

Our mission is simple: to help new and expectant parents take the next step --beyond organic food-- in creating a healthier environment for their babies and children.

Francesca Olivieri, co-founder
Francesca comes from a family with a long tradition of caring for the environment, so being environmentally conscious is nothing new to her. Her grandmother, Frances Reese, was a leader of Scenic Hudson, an environmental group focused on protecting, preserving and restoring the Hudson River and its riverfront. Francesca's passion for the environment is a direct link to her legacy. Prior to sagebaby, Francesca was a pioneer in interactive learning working as an executive producer on CD-ROM and web initiatives for IBM and Time Warner on such brands as Crayola, where she produced a series of award-winning CD-ROM's.  Francesca also worked in children's book publishing at Jim Henson Productions.   Francesca lives in NYC and has 3 young children.
 
Susan Gluck-Pappajohn, co-founder
As a ballerina with the New York City Ballet for eight years, Susan has always been very conscientious about her health, especially about the food she ate.  However, shortly after starting a family, Susan like many other young families, renovated her home.  The materials in the renovation made her sick forcing her family to move out for many months.  She has become passionate about teaching others about healthier options that go beyond organic food.  After her dancing career, Susan received her BA from Harvard College and her MBA from the Wharton School of Business.  She went on to co-found Time Warner's Electronic Publishing Group and created and led IBM's Multimedia Studio.  She also was the executive in charge of IBM's global licensing efforts and the VP of Marketing Management for IBM's largest division, IBM Global Services.  Susan currently serves on the Board of Directors of the George Balanchine Foundation, and the Corporate Advisory Boards of the School of American Ballet and the Interlochen Arts Academy. Susan lives in NYC and has two young children.